THE NICEST PLACE IN SOCIAL MEDIA REWARDED WITH THE GIFT OF COAL
December 12, 2013
You don’t have to be naughty this holiday season to reap the rewards of a stocking full of coal. In fact, the makers of Kingsford charcoal are turning what was once seen as the ultimate punishment in to one smokin’ reward for the nicest place in social media.
For the second year in a row, the makers of Kingsford charcoal are partnering with Sysomos, a leader in social media monitoring and analytics, to sort through more than 236 million tweets from across the US in 2013 to find the nicest place in social media. Engineers wrote a unique script to analyze who tweeted “please,” “thank you,” and “thanks” the most often during the past year and attributed each tweet to a user’s home state. The algorithm also took into account tweeters who cursed very little and had an overall “positive sentiment” score.
In the end it was DC that walked away with the “friendliest place in social media” title despite public sentiment regarding the current state of politics in America’s capitol.
As a reward for its social media niceties, Kingsford is supplying the Georgetown University Grilling Society (GUGS) with a year’s supply of its classic coal and gift cards to Walmart, which just opened its first two stores in the area last week, to ensure the student-run organization keeps grilling and (hopefully) sending sweet tweets throughout 2014. The student-run organization’s mission statement says it all: Beneath the trees which line the grounds of Georgetown, the Georgetown University Grilling Society strives to maintain the fundamental values of mankind through bonds and friendships forged in the very fires upon which we cook.
Kingsford and Sysomos are spreading the holiday cheer even further by offering up a year’s supply of Kingsford charcoal to one lucky member of the Twitter community as well as a stocking full of coal** and a warm weather hat available exclusively at the brand’s e-store for five other randomly selected individuals. Between now and January 1, 2014, simply tweet @Kingsford with the hashtag #benicegetcoal for your chance to win*.
Also, be sure to visit store.kingsford.com for a variety of gifts for the grillers on your holiday list as well as a special seasonal gift-with-purchase – a stocking full of coal**!
* NO PURCHASE NECESSARY. Open to legal residents of the 50 United States & D.C. 18 years and older. Ends 1/1/14 11:59 a.m. PT. To enter and for Official Rules, including odds, and prize descriptions, visit http://bit.ly/COAL_RULES. Void where prohibited.
** Stockings feature a coupon for one free 4.2 lb bag of Kingsford charcoal