A Stocking-full of Coal for Kingsford’s Nicest Person On Social Media

December 13, 2012

Santa giving away kingsford charcoal


This time of year, naughty little boys and girls are dreading a stocking full of coal, but for one very nice grown up, a year’s supply of (char)coal will be the ultimate stocking stuffer!


The maker of Kingsford® Charcoal has been working with Sysomos Monitoring to sift through more than 100 billion Tweets to track down the “nicest” guy in the social space (Sysomos Monitoring is a Marketwire company and leader in social media monitoring). The reward is a year’s worth of Kingsford® Charcoal and a brand new grill!


The results are in, and the nicest guy online is Clifford Brown of Pewaukee, Wisc. Why is he so nice? Because he said “please,” “thank you,” and “thanks” the most often during the year, cursed very little, and had an overall “positive sentiment” score.


Clifford Brown of Waukesha, Wisc. was surprised to learn he topped Santa’s “nice” list. “My wife would say I’m a nice guy, but this is really incredible. I guess the nice guy doesn’t always finish last!” commented Brown. “I’ve been known to dig a path to the grill in winter, so we’re looking forward to enjoying grilling year-round now.” Check out the video below of Cliffords visit with Santa.



You could win too! To keep the spirit of good cheer going this holiday season, Kingsford and Sysomos are asking America who else they think are the nicest people in social media. All you have to do is Tweet @Kingsford with #benicegetcoal to put you or another do-gooder (don’t forget their twitter handle!) on Santa’s nice list between now and December 31rst. You or your nominee could win a year’s supply of Kingsford® charcoal and a kettle grill.


Tweets must be posted between today and December 31, 2012. NO PURCHASE NECESSARY.  Open to U.S. residents 18+. Void where prohibited. Odds of winning depend on number of Tweets submitted. You can read the rest of the rules here. Winners will be notified through a direct message on twitter.

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